A shift in how a tee should feel. Paradigm takes the classic vintage-wash aesthetic and elevates it with a fluffy cotton texture, premium construction, and a soft drape that feels instantly broken-in without looking worn out.

Crafted from 100 percent ringspun cotton at 250 GSM, this tee blends structure with softness. The fabric’s naturally fluffy surface resists harsh creasing, so it holds its shape throughout the day instead of collapsing or wrinkling. A tight-knit face ensures crisp, lasting prints, while the garment wash creates authentic tonal variation and depth.

• Premium Fabric: 100 percent ringspun cotton, 250 GSM. Substantial, breathable, and built for daily wear.
• Fluffy Cotton Texture: Soft, plush surface that resists wrinkles and gives the tee a distinct elevated handfeel.
• Vintage Washed Finish: Carefully washed for texture, depth, and natural tone variation. Each shirt is one of a kind.
• Reinforced Double Stitching: Clean, durable seams designed to outlast standard tees and maintain structure over time.
• Relaxed Silhouette: Straight fit through the body with easy movement across the chest and shoulders.
• Art-Perfect Canvas: Tight-knit fabric for crisp prints that remain vibrant wash after wash.

Paradigm is for the moments when a simple tee isn’t enough. Soft. Durable. Washed to perfection. Built to raise your baseline.

Fit Note

Runs true to size with a naturally relaxed drape. Size up if you prefer an oversized streetwear fit.

Need help deciding your size? Copy this chart and ask ChatGPT with your height, weight, and preferred fit.

Made to order to reduce waste. Because each piece is created just for you, returns for sizing cannot be accepted. Thank you for double-checking your measurements.